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(MMPC) IGNOU University MBA Syllabus

(MMPC) IGNOU University MBA Syllabus 2023: PDF Download

Candidates, who want to take admission in IGNOU MBA, can read or download the IGNOU University MBA Syllabus from here. We have discussed IGNOU MMPC syllabus and course outline.

Download the PDF of IGNOU MBA complete details from the link given below.

IGNOU University MBA Details

UniversityIGNOU (Indira Gandhi National Open University)
CourseMaster of Business Administration (MBA)
EligibilityPassed bachelor Degree with minimum 50% marks (45% to reserved categories)
Programme DurationMinimum 2 Years and Maximum 4 Years
Medium English
Programme Fee15,500/- per semester

IGNOU University MBA Programme Structure

The IGNOU University MBA Programme consists of 28 courses in total in which 20 core courses, seven specialisation courses, and a project course.

  1. Students need to select 7 courses in each of the semesters during the programme.
  2. In 1st semester all 7 courses are compulsory
English - Online Tests & Quiz

Semester 1

CodeCourse Title/Topic
MMPC-001Management Functions and Organisational Processes
MMPC-002Human Resource Management
MMPC-003Business Environment
MMPC-004Accounting for Managers
MMPC-005Quantitative Analysis for Managerial Applications
MMPC-006Marketing management
MMPC-007Business Communication
IGNOU MBA Semester 1 Syllabus

Semester 2

CodeCourse Title/Topic
MMPC-008Information System for Managers
MMPC-009Management of Machines and Materials
MMPC-010Managerial Economics
MMPC-011Social Processes and Behavioural Issues
MMPC-012Strategic Management
MMPC-013Business Law
MMPC-014Financial management
IGNOU MBA Semester 3 Syllabus

Semester 3

CodeCourse Title/Topic
MMPC-015Research Methodology for Management Decisions
MMPC-016International Business Management
MMPP-001Project Course (Equivalent to 2 Courses)and four courses from any one area of the specialization
IGNOU MBA Semester 2 Syllabus

Semester 4

CodeCourse Title/Topic
MMPC-017Advanced Strategic Management
MMPC-019Total Quality Management
MMPC-020Business Ethics and CSR and four courses from any one area of the specialisation
IGNOU MBA Semester 4 Syllabus

IGNOU MBA Detailed Syllabus



Block-I: Introduction to Management

Unit – 1: Management: An Overview

Unit – 2: Management and its Evolution

Unit – 3: Roles of Managers

Block-II: Managerial Processes -I

Unit -4: Planning

Unit- 5: Organizing

English - Online Tests & Quiz

Unit-6: Staffing and Directing

Block-III: Managerial Processes -II

Unit-7: Controlling

Unit-8: Leading and Motivating

Unit-9: Decision Making

Block-IV: Organisational Processes

Unit-10: Organisation Structure & Design

Unit-11: Organisation Communication Processes

Unit-12: Organisation Cultures

Unit-13: Managing Change

Unit-14: Ethics and Corporate Social Responsibility


Block-I: Introduction to Human Resource Management

Unit-1: Concept and Evolution of HRM

English - Online Tests & Quiz

Unit-2: Functions of HRM

Unit-3: Environment and HRM

Block-II: Sourcing of Human Resources

Unit-4: Human Resource Planning

Unit-5: Job Analysis, Design and Evaluation

Unit-6: Recruitment and Selection

Unit -7: Socialisation and Mobility

Block-III: Performance and Compensation Management

Unit-8: Performance Management

Unit-9: Career Development

Unit-10: Training and Development

Unit-11: Compensation and Rewards Management

Block-IV: Employer –Employee Relations

Unit-12: Employee Engagement Processes

Unit-13: Grievance Handling and Discipline Procedures

Unit-14: Unions and Associations


Block -I: Introduction to Business Environment

English - Online Tests & Quiz

Unit 1: Introduction to Business and Environment

Unit 2: Economic Growth and Development

Unit 3: Socio-cultural and politico Legal Environment

Unit 4: Business Ethics and CSR

Block -II: Overview of Indian Economy

Unit 5: Indian Financial System

Unit 6: Industrial Policy Framework

Unit 7: Agribusiness Environment

Block -III: Structural Reforms

Unit 8: New Economic Policy

Unit 9: Financial Sector and Fiscal Sector Reforms

Block -IV: International Business Environment

Unit 10: International Financial System

Unit I 1: BOP

Unit 12: Foreign Trade

Unit 13: Sources of Global Financing

Unit 14: Technological Environment


Block-I: Accounting: An Overview

Unit-1: Introduction to Accounting

Unit-2: Preparation of Books of Accounts

Unit-3: Financial Statements

Unit-4: Preparation of Final Accounts of Companies

Unit 5: Cash Flow Statement

Block-II: Cost Accounting

Unit-6: Understanding and Classifying Costs

Unit-7: Absorption and Marginal Costing

Unit-8: Activity based costing

Block-III: Application of Cost Accounting

Unit-9: Cost-Volume-Profit Analysis

Unit-10: Budgeting and Budgetary Control

Unit-11: Variance Analysis

Block-IV: Financial Statement Analysis

Unit-12: Understanding Annual Reports

Unit-13: Comparative, Common Size and Trend Statements

Unit-14: Ratio Analysis

Block-V: Emerging Issues in Accounting

Unit-15: Human Resource Accounting

Unit-16: Forensic Accounting


Block-I: Data Collection & Analysis

Unit-1: Quantitative Decision Making – An Overview

Unit-2: Collection of Data

Unit-3: Presentation of Data

Unit-4: Measures of Central Tendency

Unit-5: Measures of Variation and Skewness

Block-II: Probability & Probability Distribution

Unit-6: Basic Concepts of Probability

Unit-7: Discrete Probability Distributions

Unit-8: Continuous Probability Distributions

Unit-9: Decision Theory

Block-III: Sampling & Sampling Distributions

Unit-10: Sampling Methods

Unit-11: Sampling Distributions

Unit-12: Testing of Hypotheses

Unit-13: Chi-Square Tests

Block-IV: Forecasting Methods

Unit-14 Business Forecasting

Unit-15: Correlation & Regression

Unit-16: Time Series Analysis


Block-I: Introduction to Marketing and Markets

Unit-1: Marketing: An Overview

Unit-2: Marketing Environment Analysis

Unit-3: Market Segmentation, Targeting and Positioning

Unit-4: Consumer Behaviour

Block-II: Product and Pricing Decisions

Unit-5: Product Decisions

Unit-6: Branding Act packaging Decisions

Unit-7: Product Life Cycle (PLC) and New Product Development (NPD)

Unit-8: Pricing Decisions

Block-III: Distribution and Promotion Decisions

Unit-9: Integrated Marketing Communication

Unit-10: Advertising and Sales Promotion

Unit-11: personal Selling and Managing Sales Personnel

Unit-12: Distribution Management

Block-IV: Sectoral Applications and Emerging Issues

Unit-13: Marketing of Services

Unit-14: Digital Marketing

Unit-15: Other Emerging Issues in Marketing


Block-I: Introduction to Communication

Unit-1: Basic of Communication

Unit-2: Process of Communication

Unit-3: Types of Communication

Unit-4: Forms of Communication at Workplace

Block-II: Oral Communication at Work

Unit-5: Listening and Reading Skills

Unit-6: Interpersonal Communication

Unit-7: Communication in Meetings

Unit-8: Presentation Skills

Block-III: Written communication at Work

Unit-9: Basics of Written Business Communication

Unit-10: Short Business Correspondences

Unit-11: Long Business Correspondence

Block-IV: Communication in Organisation

Unit-12: Communication for Employment

Unit-13: Technology and Communication

Unit-14: Cross Cultural Communication

Unit-15: Ethics in Communication


Block-I: Information Technology for Managers

Unit-1: Information Technology: An Overview

Unit-2 : Computers and Smart Devices

Unit-3 : Computer Software

Unit-4: Networking Technologies

Block-II: Information Systems

Unit-5: MIS and Control Systems

Unit-6: Information Systems Economics and Security

Unit-7: Transaction Processing Systems, DSS and EIS

Unit-8: Integrated Applications

Block-III: Analysis and Computer Languages

Unit-9: Building Information Systems

Unit-10: System Analysis and Design

Unit-11: Computer Programming and Languages

Block-IV: Support Systems for Management Decisions

Unit-12: Database Resource Management

Unit-13: Data Warehousing and Data Mining

Unit-14: Artificial Intelligence and Decision Support Systems

Unit-15: Emerging Trends in IT


Block-I: Operations Management: Facility Planning

Unit-1: Operations Management: An Overview

Unit-2: Product Selection and Process selection

Unit-3: Facilities Planning

Unit-4: Facilities layout and Material Handling

Block-II: Operation Planning & Control

Unit-5: Planning and Control for Mass Production

Unit-6: Planning and Control for Batch Production

Unit-7: Planning and Control for Job Shop Production

Unit-8: Planning and Control of Projects

Block-III: Planning Design & Value Engineering

Unit-9: Capacity Planning

Unit-10: Work Design and Job Design

Unit-11: Value Engineering and Quality Assurance

Block-IV: Materials Management

Unit-12: Purchase system & Procedure and Inventory Management

Unit-13: Standardization, Codification and Variety Reduction

Unit-14: Waste Management


Block-I Introduction to Managerial Economics

Unit 1: Scope of Managerial Economics

Unit 2: The Firm: Stakeholders, Objectives and Decisions Issues

Unit 3: Basic Concepts and Techniques

Block-II Demand and Revenue Analysis

Unit 4: Demand Concepts and Analysis

Unit 5: Demand Elasticity

Unit 6: Demand Estimation and Forecasting

Block-III Production and Cost Analysis

Unit 7: Production Function

Unit 8: Short Run Cost Analysis

Unit 9: Long Run Cost Analysis

Block-IV Pricing Decisions

Unit 10: Market Structure and Barriers to Entry

Unit 11: Pricing Under Competition and Pure Monopoly

Unit 12: Pricing Under Monopolistic and Oligopolistic Competition

Unit 13: Pricing Strategies


Block-I: Introduction to Organisational Behaviour

Unit-1: Concept of Organisational Behaviour

Unit-2: Approaches to Organisational Behaviour

Unit-3: Evolution of Organisational Behaviour

Block – II: Intrapersonal Processes

Unit-4: Personality, Values and Attitudes

Unit-5: Learning and Behavioural Modification

Unit-6: Perception and Attribution

Unit-7: Motivation

Block – III: Interpersonal and Group Processes

Unit-8: Group Dynamics and Team Building

Unit-9: Conflict and Negotiation Strategies

Unit-10: Job Stress

Block – IV: Emerging Trends

Unit-11: Employee Empowerment

Unit-12: Organisational Citizenship Behaviour

Unit-13: Organisational Inclusiveness

Unit-14: Diversity Management

Unit-15: Positive Approaches to Work Behaviour


Block-I: Introduction to Strategic Management

Unit-1: Concept of Strategy

Unit-2: Strategic Framework

Unit-3: Strategy in Global Context

Block-II: Environmental Analysis

Unit-4: External Environmental Analysis

Unit-5: Competitive Analysis

Unit-6: Internal Environmental Analysis

Block-III: Formulation of Strategy

Unit-7: Business Level Strategy

Unit-8: Competitive Strategy

Unit-9: Corporate Level Strategy

Block – IV: Strategy Implementation and Control

Unit-10: Implementation – Behavioural Dimensions

Unit-11: Corporate Governance

Unit-12: Control

Unit-13: Evaluation


Block-I: Overview of Business Law

Unit-1: Introduction to Business Law

Unit-2: Principles and Concepts

Block-II: Business Forms and Regulations

Unit-3: Companies Act

Unit-4: Partnership Act

Block-III: Business Contracts

Unit-5: General Principles of Contracts

Unit-6: International Contracts of Sale

Block-IV: Regulations on Financing and Investments of Business

Unit-7: Banking and other allied Regulations

Unit-8: Foreign Exchange Management and related regulations

Unit-9: Insolvency and Bankruptcy

Block-V: Intellectual Property and Data Management

Unit-10: Intellectual Property Rights

Unit-11: Data Protection and Privacy

Block-VI: Sustainability and Business

Unit-12: Environment Protection and Sustainability

Unit-13: Competition Law

Unit-14: Consumer Protection


Block-I: Financial Management: An Overview

Unit-1: Financial Management: An Introduction

Unit-2: Time Value of Money

Unit-3: Risk & Return

Unit-4: Valuation of Securities

Block-II: Cost of Capital and Investment Decisions

Unit-5: Cost of Capital

Unit-6: Capital Budgeting

Unit-7: Working Capital

Block-III: Financing Decisions

Unit-8: Financial Markets

Unit-9: Sources of Finance

Unit-10: Capital Structure

Unit-11: Leverage Analysis

Block-IV: Dividend Decisions

Unit-12: Theories of Dividends

Unit-13: Dividend Policies

Block-V: Emerging Issues of Finance

Unit-14: Behavioural Finance

Unit-15: Financial Restructuring


Block- I: Introduction to Research Methodology

Unit-1: Research Methodology: An Overview

Unit-2: Steps for Research Process

Unit-3: Research Designs

Block- II: Data Collection and Measurement

Unit-4: Methods and Techniques of Data Collection

Unit-5: Attitude Measurement and Scales

Unit-6: Questionnaire Designing

Unit-7: Sampling and Sampling Designs

Block- III: Data Presentation and Analysis

Unit-8: Data Processing

Unit-9: Statistical Analysis and Interpretation of Data: Nonparametric Tests

Unit-10: Multivariate Analysis of Data

Block- IV: Report Writing and Presentation

Unit-11: Ethics in Research

Unit-12: Substance of Reports

Unit-13: Formats of Reports

Unit-14: Presentation of a Report


Block-I: Introduction to International Business

Unit-l: Dynamics of International Business

Unit-2: Globalization and evolving paradigm

Unit-3: International Business Environment: An Overview

Block-II: International Trade

Unit-4: Trade theories

Unit-5: WTO Agreement

Unit-6: Regional Trade Blocks

Block-III: Strategies of International Business

Unit-7: International Entry Strategies

Unit-8: Organizational Structures

Unit-9: Strategic Alliances

Block-IV: International Business Functions

Unit-10:International Marketing

Unit-11:International Finance

Unit-12:International operations and logistics management

Unit-13:International HRM


Block-I: Introduction to Corporate Management

Unit-l: Corporate Management: An Overview

Unit-2: Corporate Policy

Block-II: Corporate Level Growth Strategy

Unit-3: Intensive Growth Strategies

Unit-4: Integration and Diversification Growth Strategies

Unit-5: Strategic Alliances

Block-III: International Strategy

Unit-6: Internationalization Process

Unit-7: Evaluation of Market Risk Assessment

Unit-8: Entry into the International Markets

Block-IV: Strategic Enablers

Unit-9: IT and Strategy

Unit-l 0:Technology and R&D

Unit-11: Knowledge Management



Block –I: Ethics and Business

Unit-1: Business Ethics: An Overview

Unit-2: Concepts and Theories of Business Ethics

Unit-3: Ethical Dilemmas

Unit-4: Ethics in Business

Block –II: Evolution and Concept of CSR

Unit-5: CSR: An Overview

Unit-6: Business Strategy in CSR

Unit-7: CSR in Global Context

Unit-8: Business Ethics and CSR: Linkages

Block –III: Corporate Social Responsibility in India

Unit-9: CSR in Indian Context

Unit-10:CSR Legislation and Policy Guidelines

Unit-11:CSR in PSUs

Block –IV: CSR Implementation and Sustainability

Unit-12:CSR Reporting Process & Auditing

Unit-13:Roles and Responsibilities of CSR Department

Unit-14:CSR and Sustainable Development


Block-I: Understanding Organisations

Unit-1: Approaches to Understanding Organisations

Unit-2: Theoretical Frameworks

Unit-3: Organisational Effectiveness

Block-II: Basics of Organisational Structure

Unit-4: Fundamentals of Organisational Structure

Unit-5: Factors Affecting Organisational Structures

Block-III: Organisational Design

Unit-6: Typology of Organisational Designs

Unit-7: Contemporary Organisational Designs

Block-IV: Job Design

Unit-8: Approaches to Job Design

Unit-9: Emerging Trends at Work

Block-V: Internal Dynamics

Unit-10:Role of Organisational Culture in Design

Unit-11: Organisational Conflict


Block-I: Introduction to HRD

Unit-1: Human Resource Development: An Overview

Unit-2: HRD Systems

Unit-3: HRD: Processes and Methods

Block-II: Managing HRD

Unit-4: HRD for Employees

Unit-5: Role of HR Managers

Unit-6: Competency Mapping

Unit-7: Analysis of performance and career planning

Block-III: HRD in Practice

Unit-8: HRD Culture and Climate

Unit-9: Counseling, Coaching and Mentoring

Unit-10: HRD in Industrial Relations

Block-IV: Experiences and Trends in HRD

Unit-11: Emerging Trends and Perspectives

Unit-12: HRD Experiences


Block- I: Industrial and Employment Relations: An Overview

Unit-1: Concept and Approaches

Unit-2: Evolution

Unit-3: Constitution, ILO and Legal Framework

Unit-4: Labour Administration in India

Unit-5: Global trends

Block-II: Trade Unionism

Unit-6: Development and Functions of Trade Unions

Unit-7: Trade Union Structure, Leadership and Recognition

Unit-8: Managerial Unionism

Unit-9: Employment Relations in Non Union Firms

Block-III: Collective Bargaining

Unit-10:Collective bargaining

Unit-11:Bargaining structure, process, and agreements

Unit-12: Negotiation

Block-IV: Grievance, Discipline and Conflict Resolution

Unit-13: Grievance Handling

Unit-14: Discipline in Organisations

Unit-15:Industrial Conflict


Block- I: Understanding Change

Unit-1: Concept of Managing Change

Unit-2: Types of Change

Unit-3: Factors Critical to Change

Unit-4: Organisational Culture and Change

Block-II: Organisational Development

Unit-5: Organisational Development: An Overview

Unit-6: Organisational Development Interventions

Unit-7: Organisational analysis

Block-III: Forms of Organisational Change

Unit-8: Mergers and Acquisitions

Unit-9: Turn Around Management

Unit-10: Process Based Change

Unit-11: Group Based Approaches to Change

Unit-12: Evaluation of Organisational Change

Block-IV: Role of Change Agent

Unit-13:Roles and Skills in Managing Change

Unit-14: Managing Resistance to Change


Block- I: Organisational Dynamics: An Overview

Unit-1: Understanding Organisational Dynamics

Unit-2: Group Dynamics

Unit-3: Dynamics of Communication

Unit-4: Organisational Politics

Block-II: Role Dynamics

Unit-5:The Concept and Systems of Roles

Unit-6:Changing Patterns of Roles in Work life

Block-III: Power Dynamics

Unit-7: Bases of Power

Unit-8: Politics of Power

Unit-9: Role of Leaders

Block-IV: Inter-Organisational Dynamics

Unit-10:Cross Cultural Dynamics

Unit-11: Managing Alliances and Coalition


Block-I: Compensation and Rewards: An Overview

Unit-1: Compensation and rewards management

Unit-2: Frameworks of compensation policy and reward system

Unit-3: Economic and behavioural issues

Unit-4: International trends

Block-II: Legal Frameworks of Compensation and Rewards

Unit-5: Legal framework

Unit-6: Job evaluations and Internal Equity

Block-III: Compensation Management

Unit-7: Pay structure

Unit-8: External equity and pay surveys

Unit-9: Institutional mechanisms for compensation

Block-IV: Rewards Management

Unit-10:Reward systems

Unit-11:Incentive schemes

Unit-12: Allowances, Perquisites and benefits


Block-I: International Human Resource Management: An Overview

Unit-1: Introduction to International HRM

Unit-2: The Organisational Context of International HRM

Unit-3: Cross Cultural Diversity

Unit-4: Strategic Human Resource Management in International Context

Block-II: HRM Practices in International Context

Unit-5: Staffing for International Assignments

Unit-6: Training and Development in International Context

Unit-7: International Performance Management

Unit-8: International Compensation Management

Unit-9: Internal Career Management

Block-III: Behavioural Dynamics of IHRM

Unit-10: Leadership and Motivation in a Global Context

Unit-11: High Performance Work Systems

Block-IV: Issues and Challenges

Unit-12:International Employee Relations

Unit-13:IHRM Trends and Challenges


Block-I: Concepts and Determination

Unit-1: Conceptual Framework

Unit-2: Operating Environment of Working Capital

Unit-3: Determination of Working Capital

Block-II: Management of Current Assets

Unit-4: Management of Receivables

Unit-5: Management of Cash

Unit-6: Management of Marketable Securities

Unit-7: Management of Inventory

Block-III: Financing of Working Capital

Unit-8: Theories and Approaches

Unit-9: Payables Management

Unit-10:Bank Credit – Principles and Practices

Unit-11: Other Sources of Short Term Finance

Block-IV: Working Capital Management Issues and Practices

Unit-12: Working Capital Management in SMEs

Unit-13: Working Capital Management in Large Companies

Unit-14: Working Capital Management in MNCs

Unit-15:Case Studies


Block-I: Financial Decisions: An Overview

Unit-1: Nature of Long Term Financial Decisions

Unit-2: Cost of Capital

Unit-3: Capital Structure – Strategic Decisions

Block-II: Investment Decisions Under Certainty

Unit-4: Project Planning and Formulation

Unit-5: Investment Appraisal – Evaluation Criteria

Unit-6: Project Implementation and Control

Unit-7: Social Cost-benefit Analysis

Block-III: Investment Decisions Under Uncertainty

Unit-8: Investment Decisions – Risk & Uncertainty – I

Unit-9: Investment Decisions – Risk & Uncertainty – II

Block-IV: Long Term Financing Decisions

Unit-10: Financing through Domestic Capital Markets

Unit-11: Financing through Global Capital Markets

Unit-12: Other Modes of Financing

Block-V: Strategic Financial Decisions

Unit-13:Capital Restructuring

Unit-14: Financial Engineering

Unit-15:Investor Relations


Block-I: Management Control: Concepts and Contexts

Unit-1: Management Control Systems: An Introduction

Unit-2: Strategies and Management Control

Unit-3: Designing Management Control Systems

Block-II: Management Control Structure

Unit-4: Responsibility Centre

Unit-5: Cost Centre

Unit-6: Investment Centres

Unit-7: Transfer Pricing

Unit-8: Transfer Pricing

Block-III: Investment Decisions Under Uncertainty

Unit-9: Budgeting and Reporting

Unit-10: Performance Measurement

Unit-11: Reward and Compensation

Unit-12: Techniques of Management and Management Control

Block-IV: Long Term Financing Decisions

Unit-13: Services Organisations

Unit-14: Multinational and Export Organization

Unit-15: Management Control of Projects

Unit-16: Other Organizations


Block-I: Indian Financial System

Unit-1: Financial Systems and Markets: An Overview

Unit-2: Introduction to Financial Services

Unit-3: Regulatory Framework

Block-II: Fee Based Services

Unit-4: Merchant Banking

Unit-5: Broking and Trading

Unit-6: Credit Rating

Unit-7: Mutual Funds

Unit-8: Depository Services

Unit-9: Corporate Advisory Services

Block-III: Fund Based Services

Unit-10: Leasing and Hire Purchase

Unit-11: Housing Finance

Unit-12: Venture Capital

Unit-13: Factoring, Forfaiting, Bill Discounting and Asset Securitization

Unit-14: Other Services

Block-IV: Emerging Issues in Financial Services

Unit-15: Management of Risk in Financial Services

Unit-16: Technology and Financial Services

Unit-17: Portfolio Management Services


Block-I: Indian Insurance Sector: An Overview

Unit-1: Introduction to Insurance

Unit-2: Organisation Structure of Insurance Sector

Unit-3: Legal and Regulatory Environment

Block-II: Life Insurance

Unit-4: Life Insurance Policies

Unit-5: Group Insurance

Unit-6: Micro Insurance

Block-III: General Insurance

Unit-7: Health Insurance

Unit-8: Motor Insurance

Unit-9: Property Insurance

Unit-10: Agriculture Insurance

Unit-11: Other Types of Insurances

Block-IV: Managerial Issues of Insurance Sector

Unit-12: Corporate Governance for Insurance Sector

Unit-13: CSR in Insurance Sector

Unit-14: Solvency and Asset Liability Management

Unit-15: Financial Schemes of Government of India


Block- I: Consumer Behaviour – Issues And Concepts

Unit-1: Consumer Behaviour- Nature, Scope, Models and Applications

Unit-2: Consumer Behaviour and Life-Style Marketing

Unit-3: Organisational Buying Behaviour

Block-II: Individual Influences On Buying Behaviour

Unit-4: Perception

Unit-5: Learning and Memory

Unit-6: Attitude and Attitude Change

Unit-7: Personality and Self-Concept

Unit-8: Consumer Motivation and Involvement

Block-III: Group Influences On Consumer Behaviour

Unit-9: Reference Group Influence and Group Dynamics

Unit-10: Family Buying Influence, Family Life-Cycle and Buying Roles

Unit-11:Cultural and Sub-Cultural Influences

Block-IV: The Buying Process

Unit-12: Problem Recognition and Information Search Behaviour

Unit-13:Information Processing

Unit-14: Alternative Evaluation

Unit-15: Purchase Process and Post-Purchase Behaviour


Block-I: Introduction to Sales Management

Unit-1: Sale Management: Role, Nature and Ethics

Unit-2: Diversity of Selling Situations

Unit-3: Theories of Selling and Selling Process

Block-II: Selling Skills

Unit-4: Communication Skills

Unit-5: Negotiation Skills

Unit-6: Merchandising and Managing Sales Displays

Block-III: Managing the Sales Force

Unit-7: Recruitment, Selection and Training of the Sales Force

Unit-8: Compensation Management

Unit-9: Sales Leadership: Motivation, Coaching and Counselling

Unit-10: Evaluation of Sales Force and Monitoring

Block-IV: Sales Planning and Control

Unit-11: Sales Planning, Forecasting and Budgeting

Unit-12: Territory Management and Sales Quotas

Unit-13: Sales Organization

Unit-14: Sales Control, Analysis and Sales Audit


Block-I: Introduction to Product Management

Unit-1: Basic Concepts of Product and Product Planning

Unit-2: Product Life Cycle

Unit-3: Product Line Decisions

Unit-4: Product Portfolio

Block-II: New Product Development And Implementation

Unit-5: Organizing for New Product Development

Unit-6: Generation, Screening and Development of new Product Ideas

Unit-7: Concept Development Testing and Physical Development of the Product

Unit-8: New Product Launch

Block-III: Brand Management

Unit-9: Branding Concepts and Evolution

Unit-10:Brand Equity

Unit-11:Brand Building Blocks: Identity, Image and Positioning

Unit-12:Brand Architecture and Brand Extension

Block-IV: Managing Brand Equity

Unit-13: Enhancing Brand Equity

Unit-14: Managing Brands over time and Geographies

Unit-15: Measuring Brand Equity


Block- I: Marketing Of Services – An Overview

Unit-1: Marketing of Services: An Introduction

Unit-2: Conceptual Framework for Services Marketing

Unit-3: Consumer Behaviour in Services

Block-II: Services Marketing Mix

Unit-4: Product Decisions

Unit-5: Pricing Decisions

Unit-6: Place Decisions

Unit-7: Promotion Decisions

Block-III: Extended Marketing Mix for Services

Unit-8: Managing People

Unit-9: Managing Physical Evidence

Unit-10: Managing Service Process

Block-IV: Strategic Issues

Unit-11: Managing Service Quality

Unit-12:International Trade in Services

Unit-13: Managing Demand/Capacity

Unit-14: Emerging Issues


Block- I: Introduction to Operations Research

Unit-1: Operations Research – An Overview

Unit-2: Linear Programming : Formulation and Graphical Method

Block- II: Linear Programming Problems and its Variants-I

Unit-3: Linear Programming – Simplex Method

Unit-4: Transportation Problems

Unit-5: Assignment Problems

Unit-6: Application of Excel Solver

Block- III: Linear Programming Problems and its Variants-II

Unit-7: Goal Programming

Unit-8: Integer Programming

Unit-9: Dynamic Programming

Unit-10:Introduction to Non – Linear Programming

Block- IV: Resource Allocation Models

Unit-11:Introduction to Game Theory and its applications

Unit-12: Monte Carlo Simulation

Unit-13: Queuing Models


Block- I: Project Initiation

Unit-1: Introduction to Project Management

Unit-2: Project Feasibility

Unit-3: Project Chartering

Block- II: Project Planning

Unit-4: Project Scope Management

Unit-5: Project Network Analysis

Unit-6: Project Scheduling

Unit-7: Project Crashing

Unit-8: Earned Value Analysis

Block- III: Project Monitoring and Control

Unit-9: Project Management Information System

Unit-10: Project Monitoring and Control

Unit-11: Project Risk Management

Unit-12: Agile Project Management

Block- IV: Project Closure

Unit-13: Project Contracts and Partnering

Unit-14: Project Audit and Closure


Block-I: Logistics and SCM: An Overview

Unit-1: Logistics and SCM- An Introduction

Unit-2: Customer Focus in SCM

Block-II: Strategic Supply Chain Management

Unit-3: Models of SCM Integration

Unit-4: Strategic Supply Chain Management

Block-III: IT Enabled SCM

Unit-5: Information Technology: A Key Enabler of SCM

Unit-6: E-Supply Chain Management

Block-IV: Cost and Performance Measurement in SCM

Unit-7: Cost Analysis and Measurement

Unit-8: Best Practices and Benchmarking for SCM

Unit-9: Performance Measurement and Evaluation of SCM

Block-V: Distribution Network Planning

Unit-10: Transportation Mix

Unit-11: Facility Location

Block-VI: Emerging Trends

Unit-12: SCM in Non-Manufacturing Sector

Unit-13: Design for Sustainable Supply Chain

Unit-14: Future Trends and Issues


Block-I: Materials Management: An Overview

Unit-1: Introduction to Materials Management

Unit-2: Strategic Role of Materials Management

Block-II: Sourcing of Materials

Unit-3: Designing Supplier Network

Unit-4: Dynamics of Buyers-Sellers Relationship

Block-III: Materials Planning and Control

Unit-5: Materials Planning and Budgeting

Unit-6: Pull Vs Push System

Block-IV: Inventory Policies and Systems

Unit-7: Process Inventory

Unit-8: Spare Parts Management

Block-V: Warehouse Management

Unit-9: Codification and Standardisation of the Materials

Unit-10: Location and Layout of Warehouse

Unit-11: Warehouse Management System

Block-VI: Organization and Appraisal of Materials Management

Unit-12: Materials Management and its Organisation

Unit-13: Performance Evaluation and Appraisal


The Project Course is one of the important courses of MBA programme. This course is of 8 credits (equivalent to two courses). However, for registration purposes the Project Course (MMPP-001) is treated as one course. For this course no additional study material is provided. The basic purpose of this course is to help the learners develop ability to apply multi-disciplinary concepts, tools and techniques to analyse and logically approach the organisational problems. The course also exposes the students to industrial situations and exposes them to organisational environment. The Project study should be on a topic preferably from your area of specialisation in MBA. The Process: In order to proceed with your project course the approval of the synopsis is necessary. Only on the approval of

the synopsis the project work could actually be taken up. The process involved in the evaluation and final approval of the synopsis is explained below:

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